Baila Jerk: Street food brand & cart design
Baila Jerk is a jerk chicken street-food venture in the Dominican Republic.
I designed the brand and the food cart, from the identity and art direction to 3D visualizations of the cart.
- Role:
- Brand identity, art direction
- Year:
- 2025
- Tools:
- Illustrator, Figma, After Effects
Overview
TODO — what Baila Jerk is, who it's for, and the outcome.
Problem
TODO — the challenge or insight.
Process
TODO — wordmark explorations, colour, and type decisions with the reasoning behind them.
Placeholder: Wordmark exploration
Placeholder: Colour studies
Solution
Placeholder: Baila Jerk identity applied
Outcome
TODO — results, and what you'd do next.